I received this as a gift and only put it in the toilet to finish off what I thought was a joke. But it's no joke — it's a fun & friendly motion-activated bathroom nightlight that directs you exactly where you need to go in your bleary-eyed state. I set it to rotate through the colors and it sparks extra joy when I have company.
Update: speaking of midnight visits to the bathroom, I didn’t understand the bidet hype (and still don’t), but I do appreciate the seat warmers. But I’m not going to rewire my house or run extension cords to my toilet just to prevent the icy shock on my bum on cold winter nights. Enter this soft and warm(?) toilet seat cover. I don’t think I’ll be bold enough to put it in the main bath, but it’s totally worth it for the master.
You also need to get yourself to the bathroom:
It turns out that the floors, like toilet seats, also get cold in the winter—I’ve started rearranging my bathroom rugs around Thanksgiving each year to make sure the path to the toilet, including right in front of the toilet, has solid coverage to prevent my bare feet from hitting icy tile in the middle of the night.
(my current favorite nightlight for general use is so great that I keep a spare in my toiletry bag for travel: it’s small enough to leave the other outlet available, it’s backlit in a lovely warm amber with almost no blue light, you can set how bright you prefer it, and it has three modes: you can set it to come on anytime it’s dark (e.g. around a corner in the bathroom), only when it’s dark and it detects motion (e.g. hallway), or off (e.g. if it’s only necessary for guests). Two areas for improvement: 1. the 60 second motion detection setting is perfect for navigating a hallway, but doesn’t always stay on long enough to prevent someone needing to wave around while on the toilet and 2. the unit itself is glossy and has the logo embossed on it, so isn’t particularly attractive in the daylight)
See also: Advice: minimize navigation between bedroom and bathroom and Ways to help you get sleepy & stay asleep